Hello London - Partnerships
EXAMPLES OF THE PARTNERSHIPS WE HAVE IN DEVELOPMENT ARE:
TfL’S ACTIVE TRAVEL PARTNER
The Mayor has committed to improving health as a priority, and TfL has a key role to play in public health in London, as active travel is how many Londoners meet their physical activity needs. In creating an Active Travel partnership with the right brand we can build a long term, engaging campaign across the city, animating our network – while inspiring and motivating Londoners to be more active within their daily routine.
Experiential offers advertisers the opportunity for deeper connections with the London Audience, through our engaging campaigns. We are launching an easy way for brands to buy experiential space across TfL’s Rail Estate. We provide additional services as needed to make the process as smooth as possible for advertisers, including:
Promotional Staffing Creative Services Production Measurement Warehousing & Logistics
BABY ON BOARD PARTNER
Since they launched 12 years ago, over one million Baby on Board badges have been distributed to pregnant commuters. Last year, an amazing four in five London mums-to-be requested a badge. Each person received our partner packs with their badge, giving our sponsor an opportunity to build a direct relationship with this audience. The audience is not limited to mums-to-be though, as there is 91% awareness of the badge amongst the London Urban Audience with strong approval ratings for the scheme. In developing a partnership with the right brand across this much loved scheme, we can improve customers’ experience of this life stage - from pregnancy right through to early years parenting.
With the modernisation of London Rail stations, opportunities have been created for brands to introduce pop-up shops or longer term retail holdings, either alone or as part of a fully integrated solution.
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